I’m Simon.

I’ve had the privilege of working with renowned Fortune 500 companies like Unilever, McDonald’s, Nestle, Nike, and Mercedez Benz. My journey began nearly two decades ago when I led a search advertising team at Microsoft and perfected my skills at digital advertising.   After my MBA at Columbia Business School, I honed my craft as a strategic advisor and marketing leader, serving as a Senior Vice President at Weber Shandwick. During my tenure, I spearheaded the Food & Beverage Practice, guiding numerous American-based commodity organizations to establish a solid foothold in international markets.

I later went on to cofound several businesses including a digital agency and a multinational spirits brand. It was through my entrepreneurial endeavors that I discovered my true passion – helping founders of small and medium sized businesses. Sure, there are thousands of consulting agencies that would love to work for established and successful start-ups, but what about early-stage businesses? This is where the challenges lie.  It can be lonely being a founder at this stage, and often there’s an immense amount of pressure to always have the right answers and make the right decisions. 

So it was within the entrepreneurial ecosystem that I found my calling: to assist founders in transforming their ideas into tangible realities, surmounting fundamental business hurdles, and crafting compelling marketing and branding strategies to propel their businesses forward.  

Need any help?  Let’s embark on this journey together and unlock the full potential of your business.